Mass Customization: The New Frontier in Business Competition. B. Joseph Pine

Mass Customization: The New Frontier in Business Competition


Mass.Customization.The.New.Frontier.in.Business.Competition.pdf
ISBN: 9780875843728 | 368 pages | 19 Mb

Download Mass Customization: The New Frontier in Business Competition



Mass Customization: The New Frontier in Business Competition B. Joseph Pine
Publisher: Harvard Business Review Press


The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in their products and services at desirable prices. New ways of managing, together with new technology, enable savvy businesses to provide each customer with the attractive "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass ...

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